Activation

TICK ADOPTION

Industry
Animal Health
Year
2023
Client
K9 Advantix II

Most Canadian dog owners live in cities. And most of them don’t protect their dogs from ticks. 75% in fact. With tick sightings in urban areas increasing, Elanco needed to raise tick awareness of its tick prevention treatment, K9 Advantix II. The only problem? They could no longer depend on their previous go-to strategy of veterinarians educating dog owners about K9 Advantix II to move units. 

Tick Adoption Signage
Tick Adoption Signage
Tick Adoption Signage
Outside the Tick Adoption Store front
Outside the Tick Adoption Store front
Outside the Tick Adoption Store front
Dog Owner Observing Ticks
Dog Owner Observing Ticks
Dog Owner Observing Ticks
A display of how many eggs a female tick lays
A display of how many eggs a female tick lays
A display of how many eggs a female tick lays
Credits

ROLE: Creative Direction, AGENCY: McCann Canada

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