
Product Launch
ROOTS REMASTERED
Industry
Agricultural
Year
2023
Client
Bayer CropScience
Bayer CropScience was launching an innovative new product, SmartStax Pro, that destroyed a significant pest, the Corn Rootworm. Healthy roots are impossible to see, but we discovered they could be heard through some fancy tech. We showcased what healthy roots sound like in the form of a country album, titled Roots Remastered.
Credits
ROLE: Creative Direction, AGENCY: McCann Canada

